The DARIA Y MARIA is a rising fashion brand founded by twin sisters Daria and Maria Vasilieva. Originally from Russia and now based in Los Angeles, the sisters have built their brand around upcycling, transforming vintage fabrics and sports jerseys into high-fashion designs. They stay true to sustainability without compromising on style—each piece blends bold creativity with expert craftsmanship, showing that luxury and eco-conscious fashion can coexist.
OUR DESIGN PHILOSOPHY
At DARIA Y MARIA, we specialize in upcycled couture, repurposing vintage sporty jerseys and fabric leftovers into statement pieces. Our signature jersey dresses have become a favorite among global stars, standing out for their unique combination of sportswear influences, delicate embellishments, and striking silhouettes.
Handcraft is at the core of our work—we meticulously sew, embellish, and reconstruct every garment, turning discarded materials into high-fashion pieces that feel both fresh and timeless. In addition to dresses, our collections include custom outerwear, leather jackets,statement accessories, and one-of-a-kind couture pieces, all designed with an emphasis on sustainability and innovation.
OUR GLOBAL IMPACT
DARIA Y MARIA has gained significant recognition in the fashion and entertainment industries, with our pieces worn by major international celebrities and featured in top publications.
Some of our recent highlights include:
• Christina Aguilera wearing a custom upcycled outfit for her first-ever concert in Brazil.
• Jennie from BLACKPINK wearing our design in her latest YouTube video and performance.
• TWICE Japan, ILLIT, GFRIEND, and BadVillain showcasing our pieces in music videos and on stage.
With K-pop’s massive global influence and the increasing demand for ethical fashion, our brand continues to grow as a leader in sustainable luxury.
TECHNOLOGY & THE FUTURE OF FASHION
Beyond sustainability, DARIA Y MARIA embraces innovation. We have incorporated AI into our latest lookbook, creating a futuristic digital muse that represents the next era of fashion. This fusion of technology, sustainability, and high-fashion craftsmanship sets us apart as a brand that pushes boundaries while staying true to our ethical values.
PRESS & RECOGNITION
Our work has been featured in leading fashion magazines, including Vogue Portugal, ELLE UK, Cosmopolitan (Mexico, Spain, Portugal, Russia), Grazia Russia, Woman RU, Posh Kids USA, and HUF Magazine, among many others.
As we continue to expand, DARIA Y MARIA remains dedicated to redefining what sustainable fashion can be—bold, glamorous, and worn by the world’s biggest stars.